Heysoul Lam Pui Yee
Founder / Art & Creative Director of Earthly Records
Every moment in our lives is limited edition. Create earthly records of your own world.
Reshaping Senses and the Minimalist Aesthetics of Blank Space
As a Hong Kong-born and raised designer and artist, Heysoul Lam founded a personal design studio in 2019, followed by the establishment of Earthly Records in 2024 — the world's first Hong Kong paper incense lifestyle brand integrating multi-sensory experiences.
Design as a Life Ritual of Memory Translation
By returning the ultimate right of definition to the audience, the brand creates a unique, customizable experience, emphasizing that everyone can be a creator of their own life.
Always adhering to the philosophy of "expressing ideals through objects," Earthly Records transmits the local spirit and will of Hong Kong to the world through ultimate product storytelling and sensory language.
International Design Awards
- 2025 iF DESIGN AWARD — iF Product Design
- 2024 Golden Pin Design Award — Product Design
- 2023 iF DESIGN AWARD — iF Communication Design
- 2022 Golden Pin Design Award — Communication Design
- 2021 iF DESIGN AWARD — iF Communication Design
- 2020 Golden Pin Design Award — Communication Design